Classic conditioning is a technique that is used when trying to communicate a message. The communicator pairs a behavior with a stimulus that produces a positive response in the audience causing the audience to produce a positive response to the behavior. The two following images are examples of classic conditioning messages encouraging people to recycle.
The first image pairs the recycling symbol with an image of a happy planet. The second pairs the recycling symbol with the image of a cute penguin. Both of these images produce a positive response in the audience, making the audience care about the planet and animals. Both messages make the audience feel like they are doing something good for the Earth or for animals when they recycle.
Another type of classic conditioning is intensity. This image uses intensity to encourage recycling. The image uses many brightly colored recyclable materials to spell out the word “recycle” in big letters. The intensity of the image makes it stand out helping the audience remember the message that the image is trying to communicate.
Credible Messages:
Messages that one might consider credible are messages where the communicator is someone the audience either considers an expert or trustworthy.
Both of these messages come from sources that people gernally think are trustworthy. The first one is a message from NASA, saying "NASA recycles" the second one is from Mid Coast hospital and it says "we recycle." Both messages would encourage people to recycle because the viewer mioght think "Austronuts and Doctors recycle, maybe I should too."
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